Overview

Direct to U is a one-stop resource for parents and students. Most students do not receive the time or resources they need to make their best college decisions. Student/counselor ratios are too big. College application and financial aid support is infrequent or at times that do not work for families. Direct to U is a play on the “U” in university and the idea that our company provides the support and resources you need directly (Direct) to you. These resources and support are available for any budget. Direct to U provides three levels of support, with a fourth on its way.
Direct to U FREE
For families and students who prefer to explore independently. Provide your email and you will receive messages that point you in the right direction on your college journey—no cost, no strings attached. We respect your privacy and do not sell your email without your consent. This is FREE after your email is provided.
Direct to U Plus
Launching at just $5.99/month or $60/year, this subscription goes far beyond the free tier. Each week you’ll receive approximately 2-3 pieces of exclusive, grade-specific content—documents, videos, and curated links—aligned with your student’s graduating class (2027, 2028, 2029, 2030 and beyond). Every resource is designed to help families make smart, timely college and career decisions. Move at your own pace around your busy schedule, while ensuring you always know what matters, when it matters. A must-have for any parents, families, and students who want clarity, confidence, and convenience in the college process. As a start up company, you will grow with our tool as we added future progress tools to ensure that selecting your chosen college is as less stressful as possible. This is about the same cost of a Medium/Grande sized latte – just once a month.
Direct to U Teams
For an initial $69/month, you receive everything in Direct to U Plus and a growing collaborative support network. Join a small Team of families and students in your same graduating class—Seniors, Juniors, Sophomores, or Freshmen—led by a dedicated Team Leader who hosts a monthly group session. As a Team, you’ll go deeper than the standard content—sharing insights, asking questions, and supporting one another throughout the journey. It’s the support, community, and accountability you need to turn college planning into confident action.
Direct to U 1 ON 1
Coming In the Future – One-on-one personalized college support for students and families.